Mass Communication

 

The Ultimate Guide to Becoming a Great Social Media Manager

A good social networking manager is, as Ron Burgundy would say: "The balls" ;.

It's an undisputed fact that each business needs to be active in social media. The ever-changing demands of the current day consumer requires brands to think fast and adapt quickly in order to stay one step ahead.

The role of a social media manager has appealed to the mass generation of socially-active internet users. It's hard not to. Specially when some might think that you can make big bucks from posting Facebook updates. Hardly.

Being a social media manager is a lot like being truly a stand-up comedian. You have to quickly understand your audience and your engagement together is vital. To be able to accomplish this, you have to know if the audience is laughing at your jokes and you have to know this in real-time. If you can do this, then you definitely have already won the crowd.

So, how do you become a social manager? More to the point, how do you turn into a great social manager?

The answer is likely to be surprising to some. Firstly, you've to want it. Second, you've to love it. Third, you've to understand it. And even although you tick every one of these boxes, you should think about: "Am I a social person?" If the solution is not any, then becoming a social media manager is probably not for you...

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